Magazine
Specification, budget and the questions worth asking.
Practical writing about how interiors are actually built — what things are made of, where the money goes, and which decisions you cannot undo.
Recent
Latest stories
How to Plan a 3BHK Interior Without Redoing It in Five Years
Most whole-home regrets trace back to three decisions taken in the first fortnight.
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Layering a Room: The Order Professionals Actually Work In
Rooms that look effortless were assembled in a specific sequence.
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How Much Ceiling Height Can You Actually Afford to Lose?
The honest answer depends entirely on your slab height, and most people give away too much.
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How to Size a Sofa So the Room Still Works
The most commonly oversized purchase in an Indian living room.
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How to Style a Console So It Does Not Look Staged
Three objects, three heights, one job.
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The Three-Layer Lighting Rule, Applied Room by Room
One ceiling light per room is the default in Indian homes and the reason so many rooms feel flat.
ReadSections
Browse by topic
Room Ideas
Room-by-room thinking — what to decide first, and what can wait.
Read the section
Decor & Inspiration
How considered rooms are actually put together.
Read the section
Ceiling Design
Drops, coves, services and light.
Read the section
Furniture Ideas
Sizing, proportion and what to spend on.
Read the sectionHome Decor
The changeable layer, and how to use it well.
Read the section
Lighting Ideas
Layers, temperature and control.
Read the sectionWall Design Ideas
Panels, slats, plaster and paper.
Read the sectionExpert Advice
Process, budget and the questions worth asking.
Read the sectionInterior Advice
Practical guidance for living with a finished home.
Read the sectionVastu Tips
Traditional orientation guidance, and how it meets a modern floor plan.
Read the sectionHome Organisation
Storage that stays organised after the first month.
Read the sectionMaterials Guide
What things are made of, and how they behave.
Read the sectionHome Renovation Ideas
Working with a home that already exists.
Read the sectionCommercial Interiors
Workplaces, clinics and retail — where the rules change.
Read the sectionAbout
What this magazine is for
Why this exists alongside a design catalogue
The design categories on this site answer what to build — layout, material, sizing, cost. This magazine answers the questions that come before that: what actually matters in a decision, what gets missed, and what a specification looks like once it has survived a monsoon rather than a photograph. Neither replaces the other; most projects use both.
How an article gets written
From a decision made on an actual project, not from a general principle. Where advice here contradicts something repeated as conventional wisdom, we say so and explain why — the conventional version is usually true in general and wrong for the specific case it gets applied to.
How to use this section well
Read for the sequence of decisions and the proportion, not for the specific product shown. Once an idea is worth pursuing for your own room, the design categories and home-size pages elsewhere on this site carry the buildable specification against your actual dimensions.
Questions
About the magazine
Is this magazine specific to one house style?
No — every article applies across all six house styles this studio designs in. What changes with style is the material chosen to answer a given decision, not the decision itself.
How often is new content added?
When a project teaches us something worth writing down, not on a fixed schedule. An article reflects what we would tell a client walking into that decision today.
Can I ask about something not covered here?
Yes — bring it to a consultation along with the floor plan. Most questions have a general answer here and a more specific one once we know the room.
Are the sections ordered by importance?
No — browse in whichever order matches your own project stage. Room Ideas and Decor & Inspiration suit an early, exploratory stage; Expert Advice and Materials Guide suit the point where decisions are actually being locked in.
Does this section cover commercial spaces as well as homes?
Mostly homes, with one dedicated section — Commercial Interiors — for workplaces, clinics and retail, where the rules genuinely differ from residential work.
Are the articles written by the people who actually design and build?
Yes — not by a separate content team working from a brief. That is also why the advice reads specifically rather than generically; it comes from a decision made on a real project rather than a general principle repeated from elsewhere.
Is there a way to find articles relevant to a specific room?
Each article links into the matching design category, and each design category links back to any magazine article relevant to it — start from whichever end matches how you are thinking about the project right now.
How long are the articles?
Long enough to cover the decision properly and no longer — most run to a set of named points with the reasoning behind each, a summary and a short FAQ, rather than padded prose.
Do the articles reference specific products or brands?
Rarely by name, since availability and models change; they name the specification — the grade, the rating, the material class — that a product needs to meet, which stays useful regardless of which brand you end up sourcing from.
Can I read the magazine without any intention of hiring a designer?
Yes, entirely. A meaningful share of readers use this purely as a reference while managing their own renovation or working with a different contractor, and that is a perfectly good use of it.
Does reading this magazine cost anything or require registration?
No — every article is open, with no signup and no gate. It is here to be useful whether or not a project is ever booked through this studio.
Can I suggest a topic that is not covered yet?
Yes — send it through the contact form. Topics get added when enough projects have run into the same question to make the writing specific rather than generic.
Is the magazine the same across every house style?
Yes — the decisions it covers are style-agnostic. A style-specific version of any topic would just be the material substituted in, which is exactly what the design category pages do.
Is there a print or downloadable version of any article?
Not currently — every article is designed to be read and linked from here, with the design category pages carrying the specification detail worth keeping for reference.
Can articles be shared with a family member or contractor working on the project?
Yes, freely — every link on this site is meant to be shared and referenced by anyone involved in the decision, not restricted to a single reader.
Structure
How the fourteen sections relate
How the fourteen sections divide up the subject
Room Ideas and Decor & Inspiration sit at the exploratory end, useful before a floor plan exists. Materials Guide, Expert Advice and Interior Advice sit at the decision end, useful once a scope is defined and specific choices are being made. Vastu Tips, Home Organisation and Commercial Interiors are narrower, addressed to a specific brief rather than a general stage.
What ties all fourteen together
Every section is written from the same discipline — name the decision, name what it depends on, and say plainly where the conventional advice is wrong for a specific case. That is a harder standard than most home-improvement writing holds itself to, and it is why the articles here read more like specification than like inspiration.
Where the magazine stops and the design categories start
The magazine covers the reasoning behind a decision; the 28 design categories carry the buildable specification once that reasoning points somewhere specific — a layout, a material grade, a sizing table. Most projects use both, usually in that order.
Next step
Have a question we have not covered?
Ask it during a consultation. The answer usually depends on your plan, your budget and your building.